When using floorspace for promotion this is called floorpromotion. Floorpromotion can be done in many ways. An admat or logomat is an example of floormats that are used for floorpromotion. Floorwindo where a proster is placed inside a mat is another example of floorpromotion.
Floorstickers like Aspahlt Art Foil and other floorgraphics are all examples of floorpromotion.
